MARKET ANALYSIS

Official sales data for the respective class, relative to the last three years are utilized.
 
The parameters taken into consideration are:

• Product class market volume in terms of numbers of single pieces sold
• Global revenue (based on consumer’s prices) for the class
• Market trend in the last three years
• Products names, producers and market share
• Annual turnover (the market fraction attributed to new products entering the market class every year
• Pharmaceutical forms prevalently utilized for the product class
• Products positioning (pharmacy, specialized herbal shops, other)
• Communication used (information to the general practitioners and/or specialists, sale in pharmacies, direct sale, other)
• Other information on request