Official sales data for the respective class, relative to the last three years are utilized.
The parameters taken into consideration are:

  • Product class market volume in terms of numbers of single pieces sold
  • Global revenue (based on consumer’s prices) for the class
  • Market trend in the last three years
  • Products names, producers and market share
  • Annual turnover (the market fraction attributed to new products entering the market class every year
  • Pharmaceutical forms prevalently utilized for the product class
  • Products positioning (pharmacy, specialized herbal shops, other)
  • Communication used (information to the general practitioners and/or specialists, sale in pharmacies, direct sale, other)
  • Other information on request